When we talk about using platforms to promote influencers, no influencers take up more space online than fashion influencers. Nowadays, in the current fashion industry, these influencers have become as important as models since they attract a lot of attention to these brands and inform many people about upcoming events and trends. As we’re sure in 2025 it is a great time to look back at some of the most important fashion influencers of 2024 and their stylish ways made them very important online. So, let’s start with some famous names you will recognize when discussing fashion style.
Camila Coelho
Even if you’re not very aware of the online influencers that have a massive role to play in the fashion industry online you have heard of this name before. Camila Coelho is one of the most famous young women in the online sphere of making makeup and fashion content. From a Brazilian American background, she is known as one of the most followed beauty influencers who has also been able to make her way into the fashion business by collaborating with massive brands and even creating her brand of products. From casual wear to fancy events, she covers a large spectrum of styles when it comes to promoting fashion.
Leonie Hanne
When we talk about fashion influencers it is also important to understand that a lot of them are not only fashion influencers but also lifestyle influencers. This is of course very much the case for Leonie. Some of her most famous accomplishments are of course partnerships with businesses like Givenchy, Louis Vuitton, and Tommy Hilfiger to only name a few. Her website as well as her Instagram page serves as a lifestyle blog on which you can find a lot of content showing our touring all around the world. Whether we are talking about South America the Middle East or even Africa it is important to understand that or work with all these brands as broader everywhere which means that you can get a good look at the lifestyle of a model.
Mariano Di Vaio
While a lot of the fashion influencers online are mighty women there are still a lot of very important male ones that have made massive names for themselves. Di Vaio Is one of the best examples of this. Is not only a Blogger he is also a fashion designer an actor and of course a brand ambassador. Many fashion aficionados might know him for his collaborations with Hugo Boss as well as Dolce and Gabbana and more recently Calvin Klein. Thanks to his success in modeling, he was able to launch many brands that covered jewelry shoes as well as eyewear collections. While he is originally from Italy a lot of his professional career led him to London as well as New York in which he was able to study acting and perform professional modeling.
Aimee Song
Born in Los Angeles an American Blogger and designer spent most of my career studying architecture in San Francisco before becoming a massive sensation in the fashion industry online. A lot of people who follow are online might know from her participation and creation in the blog Song of Style as well as her designing of her collections. Not only does she work with companies like Dior, Prada, and Valentino she also has a lot of partnerships with skincare businesses including the Korean brand Sulwhasoo. While Song has a lot of followers on her creator accounts she also has personal accounts on which she posts more personal content for her fans. She is also a published author of two books and a member of the 30 under 30 Forbes list under which she was labeled in 2016.
As you can see the fashion influencers of 2024 have set the bar pretty eye for what is to come in 2025. I guess we will only have to wait and see who and what will come out on top of the online fashion industry in 2025. The reality of course is that as we enter the new year we will see a lot of different styles start to take root in culture especially as we see culture evolves toward a more future-centred attitude. Whether it is through Instagram or TikTok which might not even be there in 2025 there will be a lot of discussion to be had about the state of online influencers as well as the current state of social media platforms in which they exist. There are a lot of great things to come for sure.…